Ratcliff (pictured) will help brands looking to increase their technology investments due to the accelerated need to modernise solutions to meet ever-evolving customer expectations.

She brings vital experience and a deeper focus on Merkle’s growing partnership with Adobe in the region, helping clients drive multi-channel connectivity and seamless experience throughout the entire customer journey.

Formerly Adobe alliance manager for northern Europe, Ratcliff moved to Merkle in 2021 from her previous role in professional services sales at Adobe, where she supported customers across the Nordics with digital transformation services using Adobe technology. 

Ratcliff has previously held roles in client engagement at digital agency Vertic and in communications for the World Health Organisation.

Merkle Emea alliances director Nicholas McCarthy said: “Adobe is a key partner for Merkle, helping drive many large customer experience transformational projects for our clients. I’m delighted that Ellie will be leading the highly skilled and innovative teams across all our Emea clusters in the next phase of our alliance.

“Over the past 12 months at Merkle and her previous three years with Adobe, Ellie has demonstrated her passion for Adobe products and strong ability to build value propositions for our clients. I’m confident she will continue to drive even greater success in our work with Adobe across the region.”