Jones (pictured) previously held the role of vice-president, client services and has been at Merkle for seven years.

In his new role, Jones will help growth Merkle customer experience management in the UK and Republic of Ireland as well as focusing on wider opportunities from Dentsu.

Clare Morgan has also been named chief client officer, and will have full oversight of all existing clients across Merkle UK and was previously leading client services teams across data and marketing technology at Merkle over the past six years.

Stephen Derbyshire will move into the role of chief solutions officer, responsible for the design and implementation of integrated tools across Merkle.

Derbyshire was previously marketing technologies lead, and will support the wider growth team with larger multi-year deals and building retained revenues in his new position.

All three new appointments will work closely with the UK head of strategy and transformation, Niyi Duro-Emanuel, to support existing client expansion.

Anne Stagg, UK chief executive at Merkle, said: “As we embark on our journey to further integrate Merkle as part of the wider Dentsu business, we need people who can form matrix teams across creative, customer experience management and media, bringing together one client team regardless of where they sit within the Dentsu family.

“Clare, Mark and Stephen have driven incredible growth at Merkle, helping clients navigate the complex data and technology decisions our clients are required to make as they change their organisations to meet customer expectations.”