MightyHive creates data practice
The practice will help organisations by using machine-learning technologies to aid the use of connected first-party data and analytics.
MightyHive, which merged with S4Capital in 2018, said the data practice had achieved certifications for Google, Amazon and Salesforce marketing clouds, and would have teams in place across regions to provide local support.
Tyler Pietz, senior vice-president of global data at MightyHive, will lead the global data practice.
Sir Martin Sorrell, executive chairperson of S4Capital, said: “Data is the vital connective tissue that drives personalisation at scale and makes good creative even more powerful.
“As the leading tech-led new age marketing services company, launching the MightyHive data practice is a natural step in our evolution.”
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