Clayton's (pictured) background in data science, media and consulting includes senior roles at Sito Mobile, New Base and Splash Media.

He was most recently the co-founder of data science marketing platform Myosin, where he led data and targeting initiatives.

At Mindshare, Clayton will be responsible for leading new approaches for clients, integrating data, technology and analytics tools across the agency, GroupM and the wider WPP organisation.

The appointment follows Mindshare’s launch of a tool to help marketers determine the ethics of a dataset.

Shane McAndrew, chief data strategy officer, Mindshare USA, said Clayton’s work “combines data science, technology, and human psychology to power creative solutions for clients”.