Omer joins from Glenn Crop – Chicago where he was technical development manager and the company said he would pay a key part in strengthening Mintel’s global beauty and personal care research with a focus on hair care and oral hygiene.

Mintel director of global household and personal care insight Michelle Strutton (pictured) said: “It’s exciting for Mintel that Mohamed has joined our fast growing global team of dedicated analysts. His unique blend of technical expertise, product innovation and consumer research will make a great contribution to the further development of our premium service for the household and personal care industry.”