The integration with Slack will allow GetFeedback users greater control over feedback notifications to allow teams to take action on high-priority customer feedback through Slack.

The integration with Salesforce will allow GetFeedback customers to update Salesforce customer records with feedback automatically captured from digital channels.

A GetFeedback AppExchange app has also been created to provide a comprehensive view of all customer experience programmes and data from inside the Salesforce system, making it easy to share customer feedback.

Momentive said the new tools would make information more accessible and easier to find, offer greater flexibility to customer experience teams and help export data and share it within the organisation.

Craig Shull, senior vice-president and general manager of GetFeedback at Momentive, said: “Legacy solutions keep data siloed in different tools, making it a challenge for customer feedback to flow to where it can generate insights and actions to drive customer experience forward. We’re excited about these updates to GetFeedback’s AppExchange solution.”