Now users can build their own feedback forms or import data from other sources and then customise their dashboards to analyse this.

Udesh Jadnanansing, co-founder and managing partner of Mopinion said: “The new software platform has greater functionality, with more options than ever before and has been launched to meet the demands and requirements of a broader range of markets. As a company we are expanding rapidly and have an ambitious corporate growth strategy, so it is essential that our products fully meet the needs of our customers to ensure we remain highly competitive.”

The new solution follows Mopinion securing new investment earlier this year from a group of investors led by Capital Mills. The growth capital has enabled Mopinion to accelerate the development of its technology and to roll it out further across European countries and the US.