Fleetwood has held various roles at QuestionPro over the last decade, and has been a member of the MRII board since 2022.

MRII has also appointed Anthony Jackel, senior director, business intelligence and analytics, Ferrara, as treasurer, while Jim Whaley, chief executive at OvationMR, becomes president-elect.

As well as the officer appointments, MRII has elected six new board members: Ryan Barry, president, Zappi; Stephen DiMarco, president and co-founder, Navigating Growth; Pam Forbus, senior vice-president, global chief of insights and analytics, Mondelez International; Zontziry (Z) Johnson, head of research, Knit; Ravi Parmeswar, president, Kastu Analytics; and Niels Schillewaert, head of research and methodologies, Conveo.ai.

Fleetwood (pictured) said: “I’m excited to continue advancing MRII’s mission of fostering leadership, best practices, and industry knowledge in market research and insights worldwide. As the industry evolves, I look forward to driving innovation and expanding our educational offerings to empower insights professionals and those eager to deepen their understanding of market research.”

MRII executive director Ed Keller said: “MRII continues to attract an exceptional group of industry leaders dedicated to providing resources to build deep understanding surrounding the practice of market research. This year’s leadership team and new board members bring a wealth of experience and fresh perspectives, ensuring MRII remains a driving force in market research education. I look forward to the new initiatives and innovations they will help us champion.”