The MRS Fair Data trust mark is designed to help the public to easily identify organisations that collect, use and retain personal data properly and ethically. Only those organisations signed up to 10 core principles can display the trust mark. 

The MOA will be inviting its members in The Netherlands to sign up to the scheme soon. 

Jane Frost, CEO of MRS, describes Fair Data as being "about fundamental respect for the people whose data we all rely on for commercial and public purposes".

“For MOA the Fair Data Trustmark is a fantastic initiative, characterising in just two words what MOA and its members stand for: organisations which place data privacy at the centre of their business philosophy," said Wilm van Slooten, director of the MOA.

“We’re delighted that Fair Data will help MOA extend its reach and talk to a wider range of businesses about the importance of ethical data practices.”