Hodgson (pictured, left) has had two spells with the agency, initially joining as a graduate in 2000 and working until 2002, then re-joining in 2008. Between these two stints he worked client side with Iceland and Shop Direct Group.

As part of his directorial remit he will take on an increased role in the strategic direction of the business and full responsibility for Mustard’s people and personal development strategy.

Meanwhile Laura Holloway (pictured, far right) has joined Mustard from Adelphi Values as senior research executive and Amy Harrod (pictured, middle) has joined the team as research executive. Holloway has more than four years’ research experience and has delivered qualitative and quantitative research programmes for clients across sectors, particularly healthcare.

Harrod has recently returned to the UK after a spell in Australia working with Melbourne-based fashion label, Anna Thomas.

The company said these new appointments are a result of a significant year-on-year increase in revenue, anticipated to be 20% by the end of 2014, with ‘pop-up’ online communities making a key contribution to this growth.