The app is free and allows anyone, including non-subscribers, to access topline NRS readership data for both online and offline platforms, as well as total net reach for news brands.

In addition, the app shows demographic breakdowns for gender, age and class, as well as regional data that is available in both NRS print and NRS PADD reports. The app will update itself with every subsequent data release.

Mike Ironside, CEO of NRS, said: “Following the launch of NRS PADD it was crucial for us to ensure that NRS continues to provide the industry with easy-to-use methods of accessing and using our data. The new mobile and tablet app allows media owners, buyers and planners to have NRS data at their fingertips wherever they are.”