Nectar launches digital rewards platform

UK — Customer loyalty programme Nectar has a new digital platform Nectar Tickets launched in partnership with digital commerce company Monitise.

Nectar Tickets will allow people to use their Nectar points on exclusive deals for theatre, comedy, live music, exhibitions and museums tickets, at a fraction of the cost.

The company said offers would include up to 50% off shows such as Let it Be in London’s West End, 2 for 1 on tickets for Moscow State Circus in Manchester or Leeds, as well as one-off specials such as meeting their favourite band or joining the stage during a show.

The deals are accessible through Nectar Tickets’ site, nectar.com/tickets where 500 points redeemed will take £2.50 off the total price.

Nectar, is owned by Aimia, and has 19 million collectors earning Nectar points.

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