The agreement will see Nepa track consumer perceptions of Mango in five markets as well as consumers’ attitudes to Mango’s competitors.

Other features of the partnership between the two companies include defining the attributes and values that are important to Mango’s target groups and how to communicate them in the most efficient way.

The companies said the aim for the partnership was to help Mango develop its communications strategy to boost the brand and sales.

Lindsay Parry, managing director at Nepa UK, said: “Knowing your perceived strengths and weaknesses in the eyes of the consumer means you can pull the right levers in how you define your brand and boost your communications.

“We’re delighted to have been chosen to help Mango take this important step in optimising their communication strategies.”

Ingo Kerstjens, brand strategist at Mango, said: “Our partnership with Nepa started because we wanted to gain a clear picture of how we are perceived by fashion buyers.

“Nepa is giving us fresh eyes on where our brand is heading and where we need to go to build growth.”