Caldwell joined the brand analytics company last year, having previously spent eight years at Research Now, latterly as director of knowledge and strategy.

Nepa Global executive vice-president P-O Westerlund said: “Our UK office was established just over three years ago and since joining Nepa last year, Johnny has brought Nepa UK to the next level, both by rapidly increasing sales and further tailoring our brand analytics offerings.”

The staff changes come as Nepa UK relocates to new offices in Poland Street, London.