The US agreement will see Netflix subscribe to Nielsen’s national television measurement data and streaming platform ratings.

Netflix will also subscribe to cross-platform audience insights from streaming panels in Mexico and Poland.

Kim Gilberti, senior vice-president, product management at Nielsen, said: “We’re honoured to continue working with Netflix to provide them with the insights they need to understand their audience as media consumption evolves.

“As we move closer to providing comparable and deduplicated metrics across screens and platforms with Nielsen One, this agreement with Netflix is another great example of why Nielsen is well positioned to lead the audience measurement movement now and in the future.”

Pablo Perez De Rosso, vice-president, strategy, planning and analysis at Netflix, said: “The biggest shift in entertainment continues to be from linear TV to streaming and Nielsen’s gauge shows where viewers spend their time – and how their consumption patterns are changing.

“This information is essential for the industry and we’re excited to continue to work with Nielsen in Mexico and Poland.”