The SocialSenseFB application is based on the firm’s existing SocialSense analysis tool, and works in tandem with Facebook’s new Graph API tool to analyse what people are talking about on a company’s Facebook page.

Networked Insights CEO Dan Neely (pictured) said: “While it’s easy to think one can find value in counting the number of Facebook fans, determining the engagement of those fans – including what makes them tick – is clearly more beneficial.

“There is no way marketers can thoughtfully read and digest the content in thousands of comments from their Facebook fans on their own,” said Neely. “Bottom line: we’ll help marketers unwrap the gift their most dedicated customers are trying to give; we’ll unlock insights in less time and for less money than before.”

Earlier this year Networked Insights completed a second round of funding totalling $5m from existing investor Kengosa Capital Partners, who put $4m into the firm when it was founded in 2007.