New COO at Maru/Matchbox

US – Maru Group has promoted Demitry Estrin to chief operating officer of Maru/Matchbox, and launched a new global insights platform for clients.

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Estrin (pictured) joined the company in April 2016 following Maru Group’s acquisition of Vision Critical’s North American consultation division.

During his time at the company, he has overseen the establishment and growth of its financial services practice and its New York office.  

Prior to joining Maru/Matchbox, he held the role of senior vice-president and head of financial services at Ipsos Loyalty and has also previously worked at Morgan Stanley and Marketing Metrics. The appointment strengthens the company’s operational capabilities. 

The company has also announced the launch of Global Connect, a community-based intelligence platform which will provide global clients access to multi-market consumer insights, according to the company. 

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