Fryer (pictured) was most recently research director in the media and branding team at BVA BDRC, and has worked in the research industry for almost two decades.

In addition, Fryer has experience in various sectors, including media, gaming, luxury goods and telecommunications.

Ruth Watts, director at SigDiff, said: “We’re absolutely thrilled to welcome Jeremiah Fryer to the SigDiff family. His impressive track record, versatility, analytical prowess, and global perspective are exactly what we need to take our insights to the next level.

“Jeremiah’s ability to deliver valuable insights using diverse methodologies will be instrumental in driving our research initiatives and analytics forward. We couldn't be more excited to have such a seasoned professional join our ranks.”