Lovett joins the company from SnapLogic, where he was senior vice-president of global field operations. Prior to that, he held executive and leadership roles at companies including Remedy, Siebel and Oracle.

At Lucid, Lovett will be responsible for driving sales in traditional and emerging markets, focusing mainly on the Lucid Marketplace software sales strategy and implementation.

Andy Ellis, chief revenue officer and managing director, North America, at Lucid, said: “Allen’s proven experience with strengthening customer relationships makes him an undeniable asset to our team. Under his leadership, the North America sales team will continue to grow and gain momentum.”