So far this year, five new partners have been added to the network including: data insight business, Black Apple Group; Wine BI which uses Nielsen data to help wine and spirits companies; and workplace marketing firm WorkPlace Impact.

Brett Jones, vice-president, Connect Partner Network, Nielsen said: "We've streamlined how we admit third parties into the network with standard, yet more inclusive terms for access to Nielsen data. No one company can provide every platform, application and data source on its own, and through our Connect Partner Network, we embrace that with open arms."

Since launching in 2016, the Network has helped increase business value for more than 150 Nielsen clients by simplifying industry collaboration, providing more relevant and accurate results from partners that better align to the way clients measure their business.