Nielsen Global Connect provides access to a range of companies and tools to help enhance Nielsen data and services already purchased by a member organisation. The network was set up in 2016 and has previously operated in the US.

The network allows members to work with a common dataset to facilitate insights and data sharing on issues such as demand planning, data harmonisation, machine learning, and artificial intelligence-driven promotion.

The expansion of the network follows the decision last year to split the business in two and sell Nielsen Global Connect, with a rebrand as NielsenIQ completed last month. 

Brett Jones, senior vice-president, global leader, at NielsenIQ Partner Network, said: “We are very proud of the success, expansion, and continued growth of the network. Making this network truly global is a major milestone for us.

“It has always been our goal to evolve in a variety of ways, whether that be through the addition of new partners, the enhancement of our offerings, or entering new markets like we are now with Asia and Europe.”