In his new role, Berry (pictured) will oversee business in the Irish market as well as overseeing the launch of data platform NIQ Discover in the country.

Before joining NIQ, Berry was managing director for Ireland at Kantar for five years.

Rachel White, managing director UK & Ireland at NIQ, said: “I am pleased to announce David’s appointment. His expertise of the Irish retail landscape and track record of success make him the ideal leader to drive our business forward.

“David has worked with leading brands, retailers and government agencies across the Irish grocery market, and I am confident that his passion for delivering meaningful insights and impactful solutions will benefit our clients.”