Using Ogury’s first-party data, it looks at user behaviour to give advanced ownership and engagement metrics – beyond what is possible with existing app store metrics or in-app analytics tools.

Publishers can identify competitors and monitor their performance with like-for-like comparison of their own key metrics. They can also use these insights by building and exporting audience segments based on their app use.

Jean Canzoneri, CEO of Ogury, said: “Active Insights is a true world-first. With our solution, publishers are for the first time able to see and respond to detailed insights on user behaviour. It means publishers can supercharge their strategies to engage and retain users. The end result is a far superior experience for users, and an increased efficiency for publishers.”

Active Insights is a component of Ogury’s suite of data solutions for app publishers which are all GDPR-ready.