Prior to OpinionWay, Millon (pictured) worked at Kantar TNS for more than 17 year, most recently as director of qualitative expertise. He has also worked at Ipsos.

The appointment supports OpinionWay’s strategy of bringing together its services, which include InnovativeWay – a division for innovation experts – and online communities.

Luc Balleroy, managing director at OpinionWay, said: “Like our hub dedicated to data hybridisation, the creation of this new cluster led by Thierry is part of our desire to help our customers move more efficiently and quickly to action.”