The company has begun the process of setting up an office as it looks to support demand from current clients – both in Brussels and globally – seeking research on voters, businesses and citizens in the European Union.

Director Emily Dickinson will lead Opinium’s initial work in Brussels, supported by the wider team.

Opinium is also set to launch its New York office in March. No timescale has yet been confirmed for the Brussels launch.  

James Endersby, chief executive, said: “We’re thrilled to be starting the process of opening a European office in Brussels – this represents a significant development in our offering and is a direct response to the growing demand we have seen from brands and businesses operating within the EU.”