Oracle develops in-game ad measurement
Advertisers will be able to measure ad impressions and general invalid traffic (GIVT) for PC, mobile and web-based gaming environments through measurement and marketing analytics service Oracle Moat.
GIVT is used to determine whether an ad was served to a human to avoid advertising spend on invalid traffic or fraudulent activity, Oracle said.
Oracle Moat includes tools for ad verification, attention, brand safety, advertising effectiveness, and cross-platform reach and frequency.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments