Other Lines of Enquiry launches TV division
The division will be led by Penny Browell, a senior research manager at the firm who previously worked as research manager at BBC1, as an international researcher for the Discovery Channel and as a media analyst at the European Broadcasting Union.
Otherlines.tv will offer qual and quant research services and has access to more than 165,000 adults through its in-house panel, panelbase.com.
Browell (pictured) said: “Otherlines.tv can do anything a big agency can only faster, cheaper and with a greater level of customer service. The fact that we are a division of Other Lines of Enquiry offers stability as well as providing instant access to a vast range of resources and innovative research tools.”“
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