The partnership will see Netquest integrate its sample into the SightX platform with the ability for users of the platform to gain access.

Netquest operates in Latin America and southern Europe and provides data collection services to help understand consumer preferences and behaviours.

SightX is a consumer insights platform that uses AI to assist end-to-end research.

Enric Cid, strategy and product director at Netquest, said: “Combining our robust data collection capabilities with SightX’s innovative AI-powered platform marks a significant milestone in the consumer insights industry in Latin America and southern Europe.

“This partnership offers researchers access to a comprehensive suite of tools and capabilities for conducting fast turnaround projects without compromising quality or advanced reporting, enabling deep understanding of consumers in a rapidly evolving market landscape.”

Tim Lawton, co-chief executive officer and co-founder at SightX, added: “This partnership firmly places Netquest and SightX at the forefront of the innovation happening within the insights industry.

“Operating with speed and efficiency, all without sacrificing budget, allows researchers the ability to have much more of an impact on business outcomes and the bottom line than ever before.”