In his new role, Rau will lead all customer support and research services for the company, adding research to his previous job as head of customer success.

Before joining SightX in 2022, Rau was previously at Pendo.io and Sense, and his new role comes as SightX looks to expand the business.

SightX is an end-to-end market research platform company based in New York.

Tim Lawton, co-founder and co-chief executive officer at SightX, said: “The change of pace within the insights industry has increased rapidly in recent years, even more so now with the advent of generative AI.

“The change in Cam’s role aligns perfectly with those changes as well as the evolution of our platform and services offering.”

Naira Musallam, co-founder and co-chief executive officer at SightX, added: “With his consultative approach, Cam ensures the SightX customer success and research teams have comprehensive product knowledge, proper resources and the industry insights needed to be effective partners to our growing client base, serving as their internal advocates.”