Will Carroll and Lewis Reeves (pictured) were both originally at Research Now. Carroll joins as associate director of Peanut Labs – Europe; Reeves joins as head of sales – UK. Peanut Labs is headquartered in San Francisco and has an office in Toronto in addition to the new London office.

“In order to counter the extreme pressure on companies to gain more insights with shorter turn-around times and less money, we are now extending our offering of speedy sampling at a competitive price to the European market,” said Noman Ali, co-founder and chief executive officer of Peanut Labs.

“We are excited about this launch and look forward to further growing our business in the greater EMEA region.”