Peck (pictured) joins from Cint where she worked for more than six years, most recently as regional director EMEA. She has also worked at ICM, Synovate and TNS.

She said: “Bakamo is a genuinely disruptive innovation – creating a direct line between honest opinions, and brands’ real needs.”

Chairman, Dan Foreman, added: “I'm excited to see the gathering momentum in the market research industry for accessing social media’s wealth of deep intelligence, reflected in Bakamo’s expansion into health and political research this year.”