Moór joins the company from the hotel sector, where she was most recently director of sales and marketing of the Aria Hotel Budapest. She has previously held senior management roles at Kempinski Hotels, Starwood Hotels and Library Hotel Collection.

Bakamo interprets online conversations on social media channels, working with brands, government agencies, foundations and NGOs.

Daniel Fazekas, chief executive, Bakamo, said: “It is remarkable how similar luxury travel and our research industry overlap: reputation, precision, thinking with the client’s hat on all come together to delight clients. We are excited to have Kati on board.”