Perception Research Services merges with IN VIVO
PRS has specialised in packaging research and IN VIVO in forecasting and new product testing so IN VIVO’s Shopper Lab can now work with PRS’s qualitative research team. Other functions that will now be able to work together for marketers include PRS’s eye-tracking research and IN VIVO’s behavioural economics.
The senior management teams at both companies will remain with the new company which will have an annual turnover of approximately $90 million and 300 employees across offices in China, France, Germany, Italy, Singapore, Switzerland, the US and UK. Major clients include Unilever, Nestlé, L’Oréal and Pfizer.
President of PRS, Scott Young (pictured) will now be global CEO of PRS IN VIVO.
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