Perez to lead Ipsos.Digital North America
Perez (pictured) joined Ipsos in 2010, following its acquisition of OTX, and was most recently senior vice-president for Ipsos Observer.
Clients can access Ipsos’ online panels and launch their own studies via Ipsos.Digital, which launched in 2019.
The platform also offers automated online reports, including dashboards, PowerPoint, pdf and a cross-tabulation tool.
Pierre Le Manh, global deputy chief executive at Ipsos and chief executive at Ipsos North America, said: “Maria will bring to the fast development of our Ipsos.Digital platform her energy, her deep knowledge of project execution and her commitment to client satisfaction.”
Ipsos plans to make available its Fast Facts tool, part of the platform that allows users to build their own questionnaire and collect data, available in 40 countries by the end of 2020. Other tools, covering screening, concept testing, and video creative assessment, will be available in 15 countries by the end of the year.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments