Lydia Jones, previously a senior planner at creative agency Nomads’ Amsterdam office, joins as an associate director in its Amsterdam office. She will be managing client relations, best practice and strategic recommendations.

Meanwhile in the London office, Eric Shapiro, formerly a consultant for Crowd DNA, has been promoted to the role of knowledge leader: trends & creative delivery. Shapiro’s role will be to ensure creative quality, develop new storytelling techniques and manage trends analysis. Another former consultant, Charlie Potter, has now been made film content manager and his position will include working on video material from in-the-moment video blogging methods to broadcast-quality documentaries.

Andy Crysell, Crowd DNA’s managing director and founder, said: “These hires and promotions demonstrate our thirst for growth — both in terms of new markets and through a focus on top grade comms and content.”

Crowd DNA was launched in 2008 and has offices in London and Amsterdam, as well as a strategic partnership in China.