Berg (pictured) will be based in the firm’s New York office and previously worked as associate vice-president at System1 Research, where he helped refocus the company on software-as-a-service platforms.

Before System1, Berg worked for FRC Research for almost 14 years, a New York-based boutique market research firm with strong roots in in-home use testing, central location testing, line extension and optimisation.

Richard Bell, managing director at PRS In Vivo USA, said: “The speed of business in the US demands someone of Jonah’s calibre to ensure our growth is managed well.

“His experience and expertise fit perfectly with our behaviour first approach, which gives our clients the human advantage, allowing us to provide a deeper level of client service.”