Michaud (pictured) rejoins PRS In Vivo after leading its European qualitative business between 2009 and 2013. He began his career in qualitative research at Flamingo and has held insight and innovation leadership roles at brand design company Elmwood and innovation firm Brand Genetics. Most recently, he has worked as a brand consultant.

Based in the company’s London office, he will be part of the innovation team.

Emilie Boutes Eberly, chief innovation officer, PRS in Vivo, said: “As we expand our broad suite of services in behavioural qualitative research, Matt’s diverse and unique background will be a critical asset for PRS In Vivo. He is extremely knowledgeable about the most current thinking in behavioural qualitative insights, and we’re excited to welcome him back to PRS In Vivo.”