Belz (pictured) will support operational efficiency and the expansion of the business in her new role.

Prior to joining Purdie Pascoe, Belz has held roles at McCann Health, Ipsos, GfK and SurveyHealthcareGlobus (SHG), with her most recent position being account director at Health Unlimited.

Hermant Mistry has also joined Purdie Pascoe as research executive, supporting the agency’s post-marketing clinical follow-up team.

Before Purdie Pascoe, Mistry was research executive at VoxBio, and previously worked in healthcare communications.

Marianne Purdie, co-founder and director at Purdie Pascoe, said: “We are delighted that Lena has decided to join us in this newly created role. Lena already knew our business well, having partnered with us when she was at SHG.

“Lena’s leadership will help us stay at the forefront of operational excellence, including operational delivery, innovation and compliance.”