Hardtke (pictured left) will act as business development manager for Germany, Austria and Switzerland (DACH), having previously been sales manager at Norstat in Germany.

Prior to Norstat, Hardtke was team lead project manager at Millward Brown in Australia, as well as spending seven years at Kantar TNS in Sweden.

Cordova (pictured right) will be business development manager for Portugal and Spain at Pureprofile, and previously spent six years at Netquest, where he held the roles of business development manager and project manager.

The two new offices bring Pureprofile’s worldwide total to 12, with the company’s worldwide headquarters based in Australia.

Tim Potter, managing director for the UK/EU and US business at Pureprofile, said: “This marks an exciting chapter for Pureprofile as our European business undergoes rapid growth.

“With the invaluable expertise of Ricardo and Thorsten now part of our team, we are well-positioned to establish strong client relationships in new markets, accelerating our growth and solidifying Pureprofile’s presence in Europe.”