Larimer will lead the east coast sales team offering PureSpectrum programmatic sampling and research automation to new and existing clients.

She was previously strategic account director at VoxPopMe. 

David Butler, chief client officer, PureSpectrum said: “Arianne has earned a reputation in our industry for delivering memorable service and creative solutions to researchers, and that is PureSpectrum’s mission.”

Larimer added: “I had the pleasure of working with Michael and David at one of my previous companies. When I found out they were leading PureSpectrum, I knew I had to get involved.”