Based in Sydney, Mawn (pictured) has spent 30 years in market research, with the past two decades in Australia. He founded market and social research business YellowSquares and has built and maintained various online survey panels.

At PureSpectrum, he will take a senior client management role, bolstering relationships with clients in Australia and New Zealand.

PureSpectrum expanded to the Asia-Pacific region in 2021 and launched its Sydney office in the same year.

Anthony O’Brien, vice-president ANZ at PureSpectrum, said: “Chris is a respected thought leader to the research industry and has a successful track record working with leading agencies, consultancies and brands. I’ve no doubt he will excel in his role and use his impeccable knowledge, proven experience and client network to fast track further growth and strengthen client relations in ANZ.”

James Rogers, managing director Apac, added: “Chris’ knowledge and experience will provide the Australia and New Zealand region a new dimension and perspective.”