The deal will see Purple offer Kelton clients, including Target, Pfizer, Coca-Cola, and PetSmart, international research across Europe. In addition, Purple’s existing clients, including McDonald’s, LexisNexis and Shell International, will be able to utilise Kelton’s various research gathering methodologies, including branded storytelling, in their fieldwork endeavours.

Stephen Bairfelt, CEO of Purple (pictured), said: “We are really excited by this new relationship. There are many synergies between the two organisations and we can see huge benefits in learning from each other and sharing knowledge and experience – providing fresh, innovative insights and solutions to our clients.”

Tom Bernthal, founder and CEO of Kelton, added: “Purple’s integrated consumer research approach and problem solving capabilities are a natural fit for us. Our relationship will provide immediate support and synergies for our growing international client base and the increasingly international needs of our US-based clients.”