Rybbon runs an automated digital rewards platform, which allows researchers to manage their incentives programmes for research participants online.

The platform works across focus groups, in-depth interviews, participant observation and surveys, among other forms of qualitative research.

The partnership will allow QRCA members to get a discount on Rybbon’s team and enterprise plans and a subsidy towatds their QRCA renewal if they become new Rybbon customers.

Rybbon customers will also receive a subsidy for QRCA membership, if they are not already members.

Caroline Volpe, president of QRCA, said: “Our membership can benefit from Rybbon’s ongoing innovation in their category. We are confident they can bring demonstrable value to our membership.”

Jignesh Shah, chief executive at Rybbon, said: “We look forward to making incentives management easier for QRCA members, while creating a better reward experience for their participants.”