Uffindell-Birt (pictured) was previously insight director at Quadrangle, having joined the business in 2022.

Uffindell-Birt has a background in anthropology, which she uses within her research to help clients better empathise with their customers, deliver insights into the lives they lead, and understand how brands can better engage them and meet their needs.

Quadrangle chief executive Ben Skelton said: “Imogen quickly established herself as one of the best qualitative researchers we’ve ever worked with.

“Her clients love her, team members look up to her, and it’s no wonder why – she’s fantastic at what she does.”