Banks (pictured) was previously insight director at Quadrangle and has a background in qualitative and quantitative research at both agency and client-side.

In his new role at Strat7 Incite, Banks will focus on financial and utilities clients in the services team.

The appointment comes as Strat7 Incite completes the integration of the Rainmakers team into the business following last year’s takeover, as well as several recent hires including the return of John Tearle and Emma Davies as part of its senior team.

Derek McInnes, head of the services team at Incite, said: “We are delighted to welcome Alex to our team.

"With his impressive background in international research and broad experience across a wide range of sectors handling complex business requirements, he will contribute significantly to our mission of delivering actionable insights and driving strategic growth for our clients.”