Qualtrics goes public

US – Customer experience management company Qualtrics has closed its US initial public offering (IPO).

Ryan Smith Qualtrics crop

Qualtrics shares began trading on Nasdaq on Thursday ( 28th January). The IPO closed yesterday ( 1st February).

The company priced its Class A common stock, under the ticker symbol ‘XM', at $30 per share. It sold around 59.4m shares.

German business software firm SAP bought Qualtrics in 2018, just before Qualtrics planned to list publicly. Last year, SAP announced its intention to take the company public while remaining majority owner.

Utah-headquartered Qualtrics was founded in 2002. Its software is used by businesses to understand more about how customers experience their brands and services.

In a blog posted on the company’s website last week, co-founder Ryan Smith (pictured) and chief executive Zig Serafin, said: "We’ve had such an incredible journey since the company was started in a Utah basement nearly 20 years ago. While we celebrate today, we’re even more excited about our future."

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts