McVey joins from Interxion, a data centre provider, where he was leader of the Enterprise & Systems Integrator business. He has previously worked at CSC, Microsoft, Cable & Wireless and LEK Consulting.

In his new role, McVey will be responsible for establishing a market proposition in the UK and Northern Europe, staffing new offices, and building a UK business in line with Qualtrics’ global trajectory.

“We could not be more excited to have Ian join our team,” said Ryan Smith, co-founder and CEO of Qualtrics.

“Ian will be instrumental in helping our clients leverage Qualtrics to make data-driven business decisions and better understand their customers and employees.”