The funding round, led by Insight Venture Partners and Accel, with participation from Sequoia Capital, increases the company’s valuation to 2.5 times its previous level, made in late 2014.

The company has also announced the appointment of Murray Demo, CFO of Atlassian, to its board of directors and as a chair of its audit committee. 

Last month Qualtrics launched a new product – the Qualtrics XM Platform – designed to complement customer relationship management data by providing an understanding of the experiences and emotions behind customer interactions. 

“We have a lot of great momentum right now with the launch of the XM Platform," said Ryan Smith, co-founder and CEO of Qualtrics (pictured).

"I could not be more proud of the team we have put together. This raise is a great step forward for everyone involved. Our investors doubling down is a huge sign of their confidence in the team and the amazing growth ahead of us with experience management.”