CoreXM adds functionality on Qualtrics’ existing Research Core™ to help EX professionals analyse vast amounts of experience data, improve feedback quality, and act on insights in real-time.

Existing Research Core customers will be automatically be transferred onto CoreXM where they will have access to everything previously available in Research Core along with AI-powered data quality checks, customisable XM workflows, upgraded governance controls and built in conjoint analysis.

Kelly Waldher (pictured), executive vice-president of CoreXM, Qualtrics, said: “The experience economy is demanding a shift in the way organisations engage with their customers and employees. CoreXM is the foundation of experience management. It allows companies to take action on experience data – empowering product designers to test market fit, HR professionals to engage and retain employees, customer service executives to address pain points quicker, and brand practitioners to increase brand loyalty.”