The new QuickVu tool is part of the firm’s flagship QualVu panel product, and allows clients to pick respondents from a panel and receive video feedback within three days.

Once a client has created their questions, they are shown to respondents who then record their answers via webcam.

QualVu CEO John Williamson said: “Oftentimes, executives come out of meetings wishing they could quickly ‘bounce an idea’ off their target consumers. QuickVu is the perfect tool for businesses and researchers to do just that – extremely fast and cost-effectively.”

He added that the tool was “like having your target consumers at the table at any meeting”.